RESER 2025 Corporate Sustainability Report - Flipbook - Page 9
Our Company Cornerstones
Our cornerstones form the foundation of Reser’s mission.
They guide how we work together, how we treat one another,
and how we contribute to shared success.
UNWAVERING COMMITMENT TO FOOD SAFETY
Demonstrate our unwavering commitment to food safety culture
through the actions of every employee, including investment,
resources, and training.
EXCEED CUSTOMER EXPECTATIONS
Exceed customer expectations with value-added benefits including
category leadership and innovation, while consistently delivering
superior service and product quality.
CONTINUOUS IMPROVEMENT
Commitment to the pursuit of excellence where everyone,
company-wide, is focused on making ongoing improvements in our
products, services, and processes.
EMPLOYER OF CHOICE
We are committed to investing in employee growth and creating a
culture of belonging where employees want to build a lasting career.
AL’S RECIPE FOR SUCCESS
Al Reser led Reser’s from 1960
to 2006. In his book No Small
Potatoes, he described his recipe
for success for making Reser’s
what it is today.
“Reser’s recipe for success is a
combination of many ingredients.
Start with heaping portions of the most important
ingredient – great people. Add generous amounts of
perseverance and hard work. Combine with a core
set of principles – like a passion for innovations,
a commitment to quality, and a dedication to
the needs of your customers. Mix with a habit of
making the right decisions at critical moments. That
is the recipe that has allowed Reser’s to succeed.”
FOCUSED PROFITABLE GROWTH
Focus our resources — with attention to margin, brand, consumer
trends, and customer needs — to drive sales and profits.
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